Most Broadband Households Plan to Buy Security or Privacy Service Within a Year, Parks Finds
Three-fourths of U.S. broadband households intend to acquire a security or privacy service in the next 12 months, blogged Parks Associates Tuesday. Thirty-eight percent said receiving such services with their broadband service at no additional charge is most desirable; 62…
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percent would pay an additional fee for the services via subscription, warranty or one-time fee. Consumers showed interest in security and privacy services including parental controls, malware detection and network activity monitoring, but they “still show a reluctance toward recurring fees”; just 27 percent would opt for a subscription model, said analyst Lindsay Gafford.