Broadband Consumers Interested in AR, AI, Says Parks
Forty-two percent of U.S. broadband households are interested in augmented reality-enhanced navigation applications, and 36 percent in artificial intelligence-enhanced price comparison, blogged Parks Associates Wednesday. AR familiarity among heads of households is 12 percent, 24 percent for millennials and 33…
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percent, Generation Z. Many unknowingly interacted with AR features through apps such as Instagram, Snapchat, Facebook Messenger and iMessage, while Pokemon Go was the first AR mobile game to receive widespread attention and adoption, said analyst Kristen Hanich. Most current residential use centers on apps for smartphones and handheld devices; AR head-mounted devices are mostly used in enterprise applications, Parks said, though in pilot stages. It anticipates AR HMDs will face "headwinds” in the enterprise space until 2025 “when improvements in technology, applications, and execution trigger widespread adoption.” About 48 million U.S. broadband households have access to Apple’s ARKit platform via iPhone, and out of all tested AR platforms, consumers are most familiar with Google Glass, which left the retail market four years ago.