Consumers Prefer Larger Smartphones, Says Strategy Analytics
Flagship smartphones in 5- and 5.5-inch screen sizes are preferred by most consumers, especially in China and India, where a 5.5-inch screen is considered “ideal” vs. the preferred 5-inch last year, Strategy Analytics reported. SA Wednesday cited better productivity and…
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entertainment capabilities, thinner designs, higher quality screen resolution and quality as features driving consumers to larger screens. Improving “one-handed usability” and adding voice assistants will reduce user friction with larger screens, pushing preferences for larger devices further, said analyst Chris Schreiner.