Litton and Meredith Press FCC on Kidvid
Moving educational and informative programming to a multicast stream as proposed in the kidvid NPRM (see 1807120050) would “destroy” the production of new E/I programming because multicast viewership “drops over 90 percent from a station’s main channel,” said E/I programmer…
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Litton in meetings Thursday with Commissioners Jessica Rosenworcel, Mike O’Rielly and Brendan Carr, recounted filings posted Monday in docket 17-105. The drop in viewership would also mean a drop in advertising, Litton said. “All that will be left of E/I programming in a multicast world will be reruns of already produced programming,” Litton said. “The STEM programming offered to teens and their parents will be frozen in time.” Litton also sent FCC members and Chairman Ajit Pai a letter from the Armed Forces Network commending the company for providing free E/I programming to AFN. “It would be unimaginable to think that one day this genre of television programming might not be available due to a change in F.C.C. broadcast regulations,” the letter said. Broadcasters need more flexibility in kidvid rules, countered Meredith in meetings with Pai and the Media Bureau Wednesday, said a filing posted Monday. The broadcaster highlighted its support for removing or limiting the ‘regularly scheduled’ KidVid programming requirement, lengthening the daily window for KidVid, flexible multicast options, and paperwork reduction.”