Low-End CE Suppliers Especially Vulnerable to Tariffs, Say Car-Audio Supplier Dual, DPI
Marketers of low-cost electronics for cars and other applications will be especially vulnerable if the Trump administration imposes a third tranche of 25 percent tariffs on Chinese imports, they commented Monday in docket USTR-2018-0026. Digital Products International (here) and car…
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audio supplier Dual Electronics said their businesses are too profit-poor to absorb higher duties, worrying about increasing prices. Most Dual products sell for less than $100, for “people with older cars to not only have an affordable radio, but also basic connectivity features like Bluetooth,” wrote CEO Jim Braun. “Demand will surely drop for our industry” amid levies, he said. “Supply will be cut back as a result. Jobs will be lost as we, and others, adapt to a smaller business."