NPR-Edison Report Growing Smart Speaker Ownership; Some Using With AM/FM
U.S. smart speaker ownership has passed 43 million people, NPR-Edison Research said, with “first adopters” who have owned one for more than a year using it for advanced things including smart home control. Three-quarters of the 909 adult-respondents owned their…
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speakers for less than a year. In first-adopter households, the devices are the primary way those households consume audio, said Tom Webster, Edison senior vice president. Some 29 percent of early mainstream owners said their smart speaker replaced time spent with TV, and 28 percent listened to a podcast within the week, said the study done May 21-June 1 and emailed to us Wednesday. Nineteen percent of newer owners listen to audio most on a speaker connected to a smartphone, 17 percent of new and early adopters to audio most on an AM/FM radio, and around 70 percent of both use it for news. For mornings, traffic, weather and news are leading uses, and from 9 a.m. to 5 p.m., top activities are ordering an item, listening to AM/FM and adding an item to a shopping list.