Draft Kidvid NPRM a 'Wish-Granting Factory' for Broadcasting, PTC Says
The FCC effort to update kidvid rules “has begun with grossly misplaced priorities,” said the Parents Television Council Wednesday. The draft NPRM “reads like a ‘wish-granting factory’ for the broadcast industry,” PTC said (see 1806260067). “Where are the NPRM’s proffered…
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benefits to America’s children? Where are the bullet points which focus on the needs of families?” asked President Tim Winter. The proposed changes are based on data provided by broadcasters, but the agency should gather data on the needs of children and families, PTC said. Still, the group praised the commissioner who led the effort to create the draft. “We are truly grateful to FCC Commissioner [Mike] O’Rielly for his leadership on this potentially thorny issue.” PTC said. ”It’s high time for modernizing and improving the rules.”