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Google Plugs $550 Million Into China's Second-Largest E-Commerce Site

Google will invest $550 million in JD.com, China’s second-largest e-commerce site behind Alibaba, in a strategic partnership to reach Asia-Pacific consumers who are “ready to buy, but hard to please,” blogged Karim Temsamani, Google president-Asia-Pacific operations. The companies will explore…

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new ways retailers can make shopping “effortless” and personalized for consumers, he said. JD.com will join Google Shopping and bring products to consumers in regions worldwide, Temsamani said. Asia-Pacific is one of the largest and fastest growing e-commerce markets, said the executive, with people in southeast Asia expected to spend $88.1 billion online annually by 2025.