UHD Alliance Gets Trademark Registration for Logo, Which CEO Says 5 Studios are Using
The UHD Alliance landed a trademark registration certification Tuesday for one of three versions of its Ultra HD Premium certification logo for devices and content with 4K resolution, HDR and wide color gamut, Patent and Trademark Office records show. In…
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November, PTO examiners ordered the alliance to submit a copy “of the standards used to determine who is authorized to use the certification mark.” The alliance responded Jan. 18, linking to “regulations governing the use” of Ultra HD Premium that previously weren’t public. Though no certified content is listed at ExperienceUHD.com, five studios are "utilizing the Ultra HD Premium logo on their 4K Ultra HD Blu-ray movies with an increased level of releases occurring throughout the coming year," said alliance President Mike Fidler.