Connected Spenders Account for Much Consumer Buying, Reports Nielsen-Affiliated Think Tank
Income-based approaches to consumer marketing strategies are outdated, and internet using “connected spenders” is a better indicator of consumers “ready and able to spend on goods and services,” reported the Demand Institute, a nonprofit think tank operated by The Conference…
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Board and Nielsen. Connected spenders will generate 46 percent of the world’s consumer spending over the next decade, when 2.3 billion more consumers will get internet access, said Wednesday's report.