Sony in Charge of Its Own Future, CEO Tells Media at IFA
Much pontificating has questioned Sony’s “viability and relevance," CEO Kazuo Hirai said at his company’s IFA news conference in Berlin Thursday. “A lot of predictions were made, perhaps by the folks in this very room,” that Sony wouldn’t survive or…
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that it would forever remain a fraction of the innovator it once was, Hirai said at the consumer electronics gathering. “The narrative is changing” in Sony’s favor, he said as the screen behind him flashed headlines of stories about Sony's recent financial and technology rebounds. “Despite those moments when Sony’s future seemed a little uncertain -- at least to the folks on the outside -- we believed Sony’s innovation would flourish.” The company debuted the Xperia XZ “flagship” smartphone. Since the phone’s camera features “triple image-sensing” technology borrowed from Sony’s digital-imaging expertise, “you can capture every moment as you see it” without motion blur and with “true-to-life color,” said Hideyuki Furumi, Sony Mobile Communications executive vice president-global sales and marketing.