Amazon Gains in Tablets Even as Overall Shipments Fall, Says IDC
Amazon efforts to drive sales of the Fire boosted its tablet market share from 0.3 percent in Q2 2015 to 4 percent this year, said a Monday IDC report. That contrasted with the direction market leader Apple and No. 2…
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Samsung are headed, with drops of 9.2 percent and 24.5 percent from the year-ago quarter, IDC said. Shipments in the overall tablet category sank more than 12 percent in the quarter, it said, to 38.7 million units. Sixty-five percent of tablets shipped were Android-based vs. 26 percent iOS, with Windows picking up remaining share, said the industry researcher. Consumers are looking for “more productive form factors and operating systems,” boosting detachables, said analyst Jitesh Ubrani.