Gannett Bolsters Digital Ad Services With ReachLocal Buy
Gannett agreed to buy ReachLocal, a digital advertising services company, they said in a news release Monday. The deal, which Gannett said has an enterprise value of $156 million, was approved by the companies’ boards and is expected to be…
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completed in Q3. It's subject to expiration of the Hart-Scott-Rodino waiting period and other customary closing conditions. Gannett CEO Bob Dickey said the acquisition adds digital marketing products to Gannett’s portfolio, plus about $320 million in annual digital revenue.