Candy Makers Pledge no Ads to Kids; FTC Hails Program
Six makers of popular candies pledged not to advertise their products directly to school-age children under 12 years of age on TV, radio, print, Internet and on mobile devices, the Council of Better Business Bureaus (CBBB) and National Confectioners Association…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
said in a news release Wednesday. FTC Chairwoman Edith Ramirez hailed the announcement in a statement, saying the Children's Confection Advertising Initiative (CCAI) is "the type of self-regulatory solution the FTC has long advocated." The initiative follows the same principles as another self-regulatory program called the Children's Food and Beverage Advertising Initiative, CBBB said. CCAI Director Maureen Enright told us Thursday that "we believe it's a significant step forward" for smaller confectionery companies to make a public commitment about being transparent and accountable on this issue. CFBAI will independently monitor compliance and release periodic reports. Some companies include Ferrara Candy, Ghirardelli Chocolate and Jelly Belly Candy. Ferrero, Hershey, Mars, Mondelez International and Nestle are among those that don't advertise to children under the CFBAI program.