Univision Invests in 'The Onion'
Univision Communications became a minority investor in digital firm Onion Inc., publisher of The Onion satirical newspaper, the broadcaster said in a news release Tuesday. “With more than 25 million engaged monthly uniques on Onion Inc.’s platform, UCI will expand…
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its overall digital presence in multicultural, millennial focused content with this transaction.” Onion Inc. will “operate independently, maintaining the integrity of the brand and editorial voice,” Univision said. “UCI will have oversight of Onion Inc. to leverage Univision Digital’s distribution, resources and media expertise to expand the exposure of the brand."