Mobile Holiday Sales Growth Rising, Says CTA's DuBravac
About 65 percent of U.S. adults plan to buy technology gifts this season, said Consumer Technology Association Senior Director-Research Shawn DuBravac at the annual holiday sales and year-end analysis during CES Unveiled in New York Tuesday. CTA expects tech holiday…
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spending to rise 2.3 percent in 2015 to $34.21 billion, DuBravac told us. That's slightly off last year’s 2.5 percent growth rate. Within the electronics retail segment, online sales are expected to grow 14 percent this holiday season, compared with 16 percent last year, while mobile sales will see the biggest growth rise, from 25 percent last year to 35 percent this year, said DuBravac. Fifty-seven percent of respondents planned to use mobile devices for research, and CTA estimates mobile sales will be 18 percent of online sales. Mature categories generating more than half of the annual shipment volume in consumer electronics in 2015 include smartphones ($54 billion), tablets ($22.6 billion), laptops ($17.8 billion) and desktop PCs ($6 billion), said DuBravac. He said the association expects emerging categories like drones, smart home devices and smartwatches to become a bigger part of holiday sales in coming years.