New Tool Lets Twitter Users Donate to Political Campaigns With a Tweet
Twitter users can now donate directly to a political candidate via the social networking site, Twitter’s head of political advertising sales, Jenna Golden, said in a blog post Tuesday. Twitter partnered with Square and requires candidates to sign up for…
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an account through Square Cash, Golden said. Once a campaign is verified, a candidate can tweet a unique URL or $Cashtag to request donations from supporters, Golden said. “The Tweet will automatically include an image with a ‘contribute’ button, making it easy for anyone to click to donate directly through the Tweet,” she said. Twitter also has developed other tools like country-specific notifications that remind users to register to vote, tweets that make email collection for campaigns easier, and real-time audience tailoring so advertisers can identify and target relevant conversations, she said.