Sony Closing Online Store
Sony’s online store will stop taking orders and close for good Aug. 28, the company told customers Friday in emails headlined, “It’s been a fun ride.” Sony soon will “unveil a new online product showcase and more ways to shop,”…
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the emails said. “We are improving our online experience!” said an FAQs page at the Sony website. “Sony will have an exciting new product website that includes our authorized retailers for your purchase preference.” The campaign is part of the strategy Sony Electronics President Mike Fasulo unveiled in March (see 1503050034) and elaborated on in May (see 1505050039) to take merchandising concepts learned and perfected in Sony Stores and deliver them “more broadly” through brick-and-mortar and online accounts. The e-commerce portion of that program is being branded Sony Online Experience. Orders placed at the Sony online store until its closure at 1 p.m. PDT Aug. 28 will “follow the normal return policy,” the FAQs page said.