Research Points to Increased Mobile Connectivity, Content Intake
Consumers are increasingly staying connected through the use of devices such as cellphones and personal computers and are more likely to download content, said research findings released by Limelight Networks Tuesday. The survey also discovered that individuals, especially millennials, expect…
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"a seamless and consistent experience" when downloading content, Limelight said. Some 49 percent of millennials surveyed by Limelight said they were more inclined to download content than they were a year prior, and 42 percent of all consumers polled identified the cellphone as the device they use most to download content -- with their personal computer coming in a close second at 39 percent. Limelight also said 32.5 percent of consumers surveyed chose Google as their No. 1 source for frequent digital content downloads, such as e-books, games and movies -- compared with the 24 percent who chose Apple.