No Feasible Alternatives to DMAs, NAB Says
No commenter on the FCC's proposed report on designated market areas has proposed a technologically or economically feasible alternative to DMAs, NAB said in a reply comment filing posted online in docket 15-43 Thursday. Though WTA-Advocates for Rural Broadband proposed…
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changes to the DMA system, it also said it couldn't provide local service to markets not defined as DMAs, NAB said. WTA's proposals are “designed with the sole aim of enhancing the commercial interests of cable operators,” NAB said. “The Commission should once again decline to endorse alternatives to DMAs, as the DMA system remains the only 'technologically and economically feasible' method available for defining local markets,” NAB said.