AOL Expands Agreement With FourthWall Media for TV Ads
AOL expanded its deal with FourthWall Media, expanding the reach of AOL’s video buying platform to about 2 million U.S. households across 90 designated market areas, FourthWall said in a news release Monday. It said the approach provides a more…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
complete assessment of viewing patterns, so advertisers can get a better idea of where they should spend their money. AOL uses a viewership scoring metric, tRatio, which is integrated into its video buying platform and identifies how precisely targeted each TV network, daypart and program is to the marketer's customer target, and predicts consumer responsiveness, FourthWall said.