TV News Viewers in Philadelphia Get Little Political Journalism, Study Finds
At the end of the 2014 campaign, the ratio of political advertising time to political news stories on Philadelphia’s major TV stations was 45:1, said a study released Thursday from Philly Political Media Watch. In the eight weeks leading up…
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to the election, it said viewers of the top six stations in Philadelphia were bombarded with nearly 12,000 ads designed to influence the outcome. The study was a collaboration between technologists, academics, journalists and civic activists, funded by the Democracy Fund and the Rita Allen Foundation and led by the Internet Archive. Other major participating organizations were the Sunlight Foundation, the Committee of Seventy and the University of Delaware’s Center for Community Research and Service. The study was based on an examination of political ad and news broadcasts in the Philadelphia market, chosen for the pilot project because of its size and a coverage area that includes parts of three states, Delaware, New Jersey and Pennsylvania. Candidates and outside groups spent more than $15 million Sept. 1-Nov. 4 to air nearly 14,000 TV ads on the stations in the entire Philadelphia market, including surrounding municipalities and some small stations in New Jersey, the report said.