EFF Applauds Verizon's Cookie Changes; Says More Work Necessary
Verizon’s new cookie opt-out plan is an “improvement” for consumer privacy, the Electronic Frontier Foundation said in a blog post Tuesday. But the plan doesn’t “go nearly far enough to fix the problem,” it said. “The millions of Verizon customers…
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who are unaware of the tracking header and their new ability to opt-out are still exposed to the risk of zombie cookies from firms less visible than Turn,” a digital marketing firm, EFF said. Such cookies allow previously deleted cookies to be uncovered and shared with other ad firms, EFF said in a January blog post. “Customers who assume their mobile OS' tracking opt-out or their browser's privacy modes will be respected by Verizon are also still vulnerable,” it said. EFF said Verizon made changes to its cookie program after pressure from Senate Commerce Committee leaders and an EFF petition to the FCC to investigate Verizon’s privacy practices. Verizon didn’t comment.