Nielsen, Adobe in alliance to offer content measurement of digital viewing
Nielsen and Adobe partnered to deliver a comprehensive, cross-platform system for measuring online TV, video and other digital content across the Web and apps. Nielsen’s digital audience measurement products will be integrated with Adobe’s digital analytics and online TV delivery…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
platforms, they said Tuesday in a news release (http://bit.ly/1zjlMD7). This lets customers have comparable metrics to measure audiences across every major IP device, including smartphones, tablets and over-the-top boxes, it said. Media companies and advertisers can use the new system in 2015, it said.