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”Futurecast,” the technology that LG, Zenith Labs and...

"Futurecast,” the technology that LG, Zenith Labs and GatesAir submitted to the Advanced TV Systems Committee as their proposal for the “guts” of the next-gen ATSC 3.0 broadcast system (CD April 9 p15), will be showcased in a demonstration in…

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the wee hours of Oct. 22 in Madison, Wisconsin, at Quincy Broadcasting’s WKOW, Futurecast’s backers said Friday. WKOW will transmit Futurecast-modulated advanced TV signals to specially designed receivers, but Futurecast transmissions can’t be received by current DTV products, and the station will be able to transmit Futurecast only from 1 to 4 a.m. that day, they said. As one of the proposed ATSC 3.0 physical layer technologies, Futurecast’s “flexible parameters allow broadcasters to mix diverse services within a single RF channel with maximum efficiency,” the backers said. Next-gen broadcasting services enabled by Futurecast “range from deep indoor handheld reception to high-speed mobile reception to Ultra HDTV for the ultimate home entertainment experience, all within a single 6 MHz TV channel,” they said.