Acxiom, a U.K. enterprise data and analytics company, partnered...
Acxiom, a U.K. enterprise data and analytics company, partnered with U.K.-based Starcom Mediavest Group (SMG) to help it develop more targeted branding, retention and acquisition strategies, it said. SMG will use Acxiom’s advanced customer recognition technology to centralize and connect…
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campaigns and data across all the channels and platforms it uses to deliver results for its advertisers, Acxiom said Wednesday in a news release (http://bit.ly/1oRHXpP). The deal also will let SMG get a head start in creating “true one-to-one marketing at scale, execute more targeted campaigns across all channels and devices” and transform customer experiences, it said.