Gracenote said it bought film and TV information and...
Gracenote said it bought film and TV information and services company Baseline for $50 million (http://bit.ly/1qozazG). The acquisition strengthens Gracenote’s existing video metadata by adding movie and TV information for more than 300,000 movies and TV projects, information on nearly…
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1.5 million TV and film professionals, and box office data for 45 territories, it said Wednesday. Baseline’s subscription-based The Studio System platform expands Gracenote’s reach into the studio and TV network communities with data and services targeted to entertainment industry professionals, Gracenote said. Baseline’s licensed data powers video search and discovery features and TV Everywhere apps for satellite operators, on-demand movie services, Internet companies and online streaming providers including Hulu and Vudu, it said. Gracenote was bought by Tribune Media Co. earlier this year.