Enthusiasm was high for the NextRadio FM reception...
Enthusiasm was high for the NextRadio FM reception smartphone app among 801 smartphone owners ages 18-49 canvassed online after watching a 90-second promotional video extolling NextRadio’s virtues, said NAB, which helped fund the study, and Emmis Communications, which developed and…
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is promoting NextRadio to broadcasters and wireless carriers. NextRadio’s “growth of listening with users is quite good,” Emmis Chief Technology Officer Paul Brenner emailed us Monday. Until recently, only about two dozen models of Sprint smartphones supported the Next Radio app, a limitation still on display at the NextRadio website Monday. “We are working to update our website this week to more accurately reflect the multiple carriers with a NextRadio phone,” Brenner told us. “Our new matrix will make it easier for you and consumers to reference available phones.” For example, the HTC One M8 smartphone supports NextRadio on Verizon, AT&T and T-Mobile, in addition to Sprint, plus “regionals” like Cellcom, he said. Other phones supported on other major carriers are the HTC Remix on Verizon and the HTC Desire on AT&T, he said. FM reception chips already are embedded in many of today’s smartphones and need only be unlocked by the major carriers to support the NextRadio app. Only last Friday, for example, Sony landed FCC equipment authorizations on two models of smartphones, the PM-0382-BV and PM-0381-BV, and 20 model derivatives, all with GSM, Wi-Fi and near-field communication support, plus FM reception capability built into its Bluetooth chipset, FCC documents show. Sony has requested 180 days of confidentiality through Jan. 27 on the smartphones, which Sony Mobile Communications, of Lund, Sweden, is sourcing from Arima Communications, a Taiwanese original equipment manufacturer supplier, the documents show. As for the NextRadio survey results, 88 percent of those canvassed had a positive reaction, including 56 percent who described their initial reactions as “very positive,” and 45 percent who said they “definitely” would use NextRadio if it were available on their smartphones, the survey takers said. They found that 92 percent of those asked agreed or strongly agreed with the statement, “The NextRadio app is really cool,” they said. The study was done by Coleman Insights, which released the results Thursday (http://bit.ly/1mfIeBl).