Rdio, a music streaming service, is partnering with...
Rdio, a music streaming service, is partnering with Shaw Communications for content and marketing promotions, said a joint release (http://on.wsj.com/1pu40YG) Thursday. The move is designed to grow Rdio’s subscription base in Canada, where Shaw is the leading network and content…
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provider, it said. “As we have seen in the U.S., Australia, Brazil and Mexico, local partnerships offer unique opportunities for growth,” said Rdio CEO Anthony Bay in the release. Rdio recently entered a similar partnership with Brazilian media company Grupo Bandeirantes, it said. Rdio typically carries a $5-$10 monthly subscription price in its global markets (CD March 13 p21).