Video ad platforms BrightRoll and TubeMogul agreed to...
Video ad platforms BrightRoll and TubeMogul agreed to participate in the final technical trial of Nielsen’s mobile ad measurement tool. The partnership is part of Nielsen’s effort to expand Nielsen Online Campaign Ratings, which measures the audience of digital advertising,…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
Nielsen said in a news release (http://bit.ly/1lcSNWt). The expansion includes audience measurement through mobile devices, it said. With the addition of mobile, Nielsen Campaign Ratings will be a measurement suite offering robust insight into a campaign’s full digital and cross-platform audience, Nielsen said.