Total viewing of VOD prime-time TV content rose 24...
Total viewing of VOD prime-time TV content rose 24 percent in 2013, said an industry research firm Tuesday. Rentrak said that as of Dec. 31, two-thirds of broadcast prime-time and of cable-network shows were watched after the third day that…
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the program was originally shown, which is outside the so-called C3 audience rating time period. That provides “the opportunity to generate untold millions in additional advertising dollars for VOD,” said the firm in a news release (http://bit.ly/1qgzYVv). It said an average of 43.3 million TVs last year accessed VOD content, with almost nine hours of time spent viewing a month.