Clear Channel Outdoor is starting a worldwide mobile advertising...
Clear Channel Outdoor is starting a worldwide mobile advertising platform, called Connect, said a CCO news release Tuesday (http://bit.ly/1jCE0TZ). The platform will integrate out-of-home and mobile ads, CCO said. “We are bridging the online and offline worlds by combining our…
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outstanding audience reach with personal engagement through mobile devices,” said CEO William Eccleshare. The company said that by June it expects the mobile network to reach 175 million consumers monthly across 23 countries on five continents.