Immersion doesn’t expect it will be able to...
Immersion doesn’t expect it will be able to grow its annual revenue about 50 percent, like it did in 2013, each year, Immersion CEO Victor Viegas told the JMP Securities Technology Conference webcast from San Francisco late Tuesday. Twenty to…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
25 percent revenue growth is more likely for the haptics technology company, he said. It was able to grow revenue 48 percent in 2013 due to the favorable conclusion of patent infringement suits with LG, Motorola and Samsung that resulted in Immersion being paid by the companies for not only the use of its software, but also the use of its intellectual property (IP), he said. There are “a number of opportunities” that would enable Immersion to reach the “upper end” of the revenue forecast, or “even exceed” it, “namely continued growth” of PS4 sales and inclusion of its software in devices by more OEMs, he said. Immersion gets paid 10-50 cents per mobile phone, depending on whether the device uses its IP or software, he said. It gets paid anywhere from 50 cents to $2 or $3 per device in the automotive sector, where volume is lower, he said. Under most deals in the game sector, Immersion gets paid 5 percent of the wholesale selling price of a controller, which is typically 25 cents to $2 or $3 for a high-end steering wheel, he said. The PS4 and Xbox One are using Immersion’s haptics IP, but not any of its software solutions, he said. Immersion provided Apple, early on, with a haptics solution for Macintosh computers for third-party game peripherals, but Apple isn’t currently an Immersion licensee, he said. “We have worked hard at providing them demonstrations and concepts and road maps around adding haptics” to current Apple devices, he said. “The success we're having with Samsung and others in the Android community is obviously putting some pressure” on Apple to offer similar technology in its devices, he said. Apple would like to make gaming on its devices more of a “console-like experience” and it’s hard to do that without haptics, he said. “We think there’s a real need there. The dialogue is always open. But they sometimes have a reluctance to license IP or follow with a me-too solution,” he said.