NAB and the Committee on Local Television Audience...
NAB and the Committee on Local Television Audience Measurement (COLTAM) passed a resolution supporting more accurate local TV measurement. NAB and COLTAM urged the Nielsen ratings system to delay implementation of hybrid measurement, methodology and technology “until it can be…
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fully tested in the marketplace,” NAB said in a press release (http://bit.ly/LUhUS3). They also urged Nielsen to “increase its sample size in local TV markets to make ‘broadband-only homes’ additive to its samples beyond 2014,” it said.