NAB wants the FCC not to “look at...
NAB wants the FCC not to “look at one narrow issue -- specifically, the regulatory treatment of joint agreements between television stations -- in a vacuum, as somehow separate from its rules regulating the ownership structures of all” TV stations,…
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the association said executives told aides to Commissioner Mike O'Rielly. Chairman Tom Wheeler’s office has been working on a draft order to make joint services agreements, when a broadcaster brokers more than 15 percent of another station’s ad time, attributable under ownership rules to the brokering station (CD Jan 30 p1). The agency should “complete its statutorily-mandated quadrennial ownership reviews in a timelier manner,” said NAB in the meeting, according to a filing posted Tuesday in docket 09-182 (http://bit.ly/1fHDunP). It said pay-TV providers’ “rising share of local advertising is fueled in part by joint advertising sales arrangements,” so it “would be both anticompetitive and fundamentally unfair to prevent or restrict” stations, “but not their direct competitors, from selling advertising time jointly.” The last quadrennial media ownership review was due in 2010, under the Telecom Act, but not yet completed.