LIN Digital Media agreed to buy digital content marketing...
LIN Digital Media agreed to buy digital content marketing company Federated Media, said LIN Digital, a subsidiary of TV-station owner LIN Media, in a news release Tuesday (http://bit.ly/1cvav5W). Federated Media specializes in helping brands build relationships with “high influence bloggers…
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that produce original content on a daily basis for a wide variety of vertical categories,” said LIN Digital. It said Federated has a reach of “over 33 million unique visitors per month” and lets LIN Media extend its “premium video and social platform offerings” and offer clients “more robust native ad solutions."