The Council for Research Excellence retained GfK, a...
The Council for Research Excellence retained GfK, a market research firm, for two ethnographic studies to understand the impact of increased video availability across a growing number of devices and how people think about and consume video, said CRE in…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
a news release Monday. The research teams will seek to determine how audience measurement needs to evolve to account for increased complexity in viewing to include variables by device, usage location, viewing circumstances, demographics and lifestyle factors, said CRE. The studies will encompass viewing via TV sets, PCs and laptops, connected TVs, smartphones, tablets, personal gaming devices and DVRs, it said. In about 150 participating homes, researchers will use a small “fisheye” lens camera to record behavior and later tag interesting video footage, said CRE. Participants will also be provided a video-journal “toolkit” including software to enable them to record their viewing habits, it said.