Comcast and Nielsen are trialing a new advertising...
Comcast and Nielsen are trialing a new advertising product to insert a full ad load into Comcast’s on-demand TV programming, said Matt Strauss, Comcast Cable senior vice president, in a blog post Monday (http://bit.ly/18bi6nE). On Demand Commercial Ratings (ODCR) will…
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change the current C3 ratings model that measures on-demand commercial viewing within three days of the show’s live airing, said Strauss. The C3 model works only with the most recent episode and it doesn’t apply to any of the TV series’ previous on-demand episodes, he said. With ODCR technology, the catch-up viewer will see the same ads as those who watch the show within three days after airing and the programmer could receive C3 advertising credit for viewers who are watching any episode on demand, said Strauss. The ODCR technology is being tested with NBCUniversal and Strauss said Comcast hope to begin working with other major broadcast networks soon.