Mobile devices will play their biggest role yet during Black...
Mobile devices will play their biggest role yet during Black Friday weekend, said a research report released Monday by the Interactive Advertising Bureau (http://bit.ly/1bi0lWE). It said 90 percent of smartphone-owning parents who plan to shop this weekend said they would…
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use a mobile device for assistance while shopping. Roughly half of those shoppers said they plan to use their mobile device for at least one of these things: checking the availability of an item in a store, tracking sales and researching gift ideas, said the report. “Their dependence upon mobile devices during this high-volume shopping timeframe opens up considerable opportunities for marketers,” said Anna Bager, general manager of IAB’s Mobile Marketing Center of Excellence.