Users are responding more to video and mobile...
Users are responding more to video and mobile advertising, but social ads create the largest advertising reach, said a Q3 Global Media Intelligence report from Neustar (http://bit.ly/1fVKYlV). “The report demonstrates the huge opportunities that exist for marketers and brands across…
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key verticals,” said Vice President-Marketing Solutions David Jakubowski. Mobile ads generated 288 percent more impressions than in Q2, but 11 percent fewer clicks. Video network ads saw increases across the board over Q2: Impressions were up 15 percent, clicks were up 73 percent and click revenue grew 48 percent, according to a release. “The value marketers are getting from defining target audiences and reaching them with the right message is driving huge increases in campaign effectiveness and return on marketing investment, which hasn’t been possible before,” Jakubowski said.